Forty-nine percent (733) of interviews were conducted with men and fifty-one percent (774) with women.
The spread of respondents (18 years and over) across the 3 different household income groups is shown in the table below. While quotas were not set on the basis of this variable, a random sampling methodology should have ensured a representative sample across income. While sample figures for the highest income group closely reflect the percentages in the wider population, the lowest income group is somewhat under-represented, the middle income group is slightly over-represented. The 'can't say/refused' category, as in the 2001 study, is heavily over-represented - probably due to the subject matter of the questionnaire (i.e. a heightened sensitivity to giving out personal information). It is often difficult for respondents to estimate household income in the context of a telephone survey, and some respondents confuse pre and post tax income. However, some of the results in this report show a correlation to household income. Where such a correlation exists, please interpret figures with caution.
Would you mind telling me your household's TOTAL approximate annual income from all sources, before tax?
| Household Income | % of Sample |
|---|---|
| Less than $50 000 | 22 |
| $50 000-$99 999 | 23 |
| $100 000 or more | 13 |
| Can't Say / Refused | 42 |
Base - All Respondents n=1,507
Two in three respondents worked in paid employment.
Are you now in paid employment? Is that FULL-time for 35 hours or more a week, or part-time?
| Employment Status | % of Respondents |
|---|---|
| Work Full-Time | 47 |
| Work Part-Time | 20 |
| TOTAL NOW EMPLOYED | 67 |
| Retired | 20 |
| Student | 4 |
| Other Non Worker | 10 |
| TOTAL NOT EMPLOYED | 33 |
| Refused | 0 |
Base - All Respondents n=1,507
Respondents had a wide variety of occupations.
What is your (last) occupation - the position and industry?
| Occupation | % of Respondents |
|---|---|
| Professional/ Managers/ Owners | 24 |
| Semi-Professional | 9 |
| Sales | 6 |
| Other White Collar | 21 |
| Skilled | 15 |
| Semi/ Skilled Worker | 20 |
| No Occupation | 4 |
Base - All Respondents n=1,507
A wide variety of education levels was also evident.
What is the highest level of education you have reached?
| Occupation | % of Respondents |
|---|---|
| Primary School | 1 |
| Some Secondary School | 7 |
| Some Technical Or Commercial | 1 |
| Passed 4th Form/ Year 10 | 15 |
| Passed 5th Form/ Year 11/ Leaving | 9 |
| Finished Technical School, Commercial College Or TAFE | 9 |
| Finished/ Now Studying H.S.C./ V.C.E./ Year 12 | 17 |
| Diploma From C.A.E. | 6 |
| Some University/ C.A.E. | 7 |
| Degree From University Or C.A.E | 27 |
| Other | 1 |
Base - All Respondents n=1,507
The majority of respondents were internet savvy, with 65% reporting that they use the internet at least once a week, and 66% reporting that they have internet access on a home computer.
^top : Last Updated : 27 October 2004